photonopticum was founded with a simple vision: clothing should be better.
Founded by a team of friends and athletes, we started our story by launching our Athletic Fit Jeans on Kickstarter.
That campaign grew past our wildest expectations, becoming the 2nd most funded fashion project of all time, and sparking a change across the fashion industry to bring "Athletic Fit" mainstream.
Since then, we've launched three more successful Kickstarter campaigns, been featured on ABC's Shark Tank, and sold out of our Athletic Fit Havok Polo over 3 times.
Our mission is to inspire you to reach your full potential. Your fitness isn’t about what you do today. It’s the result of what you are willing to do every day.
We apply the same relentless dedication to developing our flawless athletic fits and cutting-edge technical fabrics, culminating in high performance, ultra comfortable clothing that is far greater than the sum of it’s parts.
You train hard in the gym. Our clothing works even harder to show it off.
Because when it’s all said and done, the fiercest competitor is rarely the most talented, but always the most disciplined.